We share your personal information only as needed to run our business, provide your services, or follow the law. Here is exactly who sees your data and why.
To carry out our operations and meet our legal responsibilities, your personal information may be provided to affiliated companies and brands, third-party service providers, promotional partners, social media companies, or other third parties. Every transfer is governed by the specific purposes outlined below.
When you shop with the site, your information is used to process, fulfill, and communicate about your orders, respond to your customer service inquiries, allow you to use in-store and online technologies, enroll you in rewards and loyalty programs, and inform you of policy or product changes that may affect you. This use is necessary to fulfill our contract with you or to comply with a legal obligation. To make this happen, we rely on service providers who assist with managing customer information, fulfilling promotions, sending marketing communications, conducting surveys, hosting websites, analyzing data, processing payments, fulfilling and shipping orders, and providing network security, accounting, auditing, and other services. These providers are not authorized to use or disclose your information for any purpose beyond the specific tasks for which they have been retained.
It is part of a larger family of brands operating under a.k.a. Brands Holding Corp. and its corporate subsidiaries and affiliates. When you provide information to one of our brands, that information may be shared with other brands within this group. You can review the full list of these corporate entities HERE.
If we determine in good faith that it is necessary or appropriate, information about you may be shared to comply with laws or regulations, or in response to a valid subpoena, order, or government request. This also extends to protecting the operations, privacy, safety, property, or rights of the site or others. Furthermore, should our business undergo a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock—including in connection with bankruptcy or similar proceedings—your personal information may be shared with the acquiring entity and its advisors.
Your own actions can lead to information being shared. When you post public comments on our websites, on public forums like our social media sites, blogs, and online reviews, those comments are accessible by other members of the public. Similarly, when you log into your customer account using your social media account credentials, or use other social media services with us, your personal information is disclosed to the social media provider in connection with that login. By doing so, you authorize us to facilitate this sharing, and you understand that the information is then governed by that social media site’s privacy policy.
When we collaborate with other companies to promote our products, services, offers, contests, or other promotions, information may be shared with those partners to facilitate these joint efforts.
We may disclose aggregated information or other data that does not identify any individual without restriction. This type of non-personal information is not linked to you and can be used for various analytical and business purposes.
Every instance of sharing is designed to get your order to you, keep your account secure, or meet our legal responsibilities.